The Achievement Algorithm Ltd
Privacy notice
Last updated: 6 November 2026
This notice explains what personal information The Achievement Algorithm Ltd collects, why, and what you can do about it. It covers achievementalgorithm.com, the AI Value Map, and any forms or emails we send you.
Who we are
The Achievement Algorithm Ltd is the data controller for the information described here. We're a UK company.
- Company number: 15848131
- ICO registration: pending (applied 6 November 2026)
- Contact for anything in this notice: [email protected]
What we collect
| Where | What | Kept by us? |
|---|---|---|
| AI Value Map: your details | First name, work email, phone number (optional), company name (optional) | Yes, on our mailing list |
| AI Value Map: your business answers | Headcount, sector, revenue band, how you make money, teams, average salary, AI tools you pay for, where time and money go, what you'd most like to solve | No. Sent to Anthropic to build your map, then held only in your browser |
| Contact and "Discuss your team" forms | Name, email and anything you write in the form | Yes |
| Emails from us | Whether you open them or click links, if your email settings allow it | Yes |
We ask you not to include client names, other people's personal details or anything confidential in your AI Value Map answers.
How we use it, and why we're allowed to
| What we do | Lawful basis |
|---|---|
| Build your AI Value Map from your answers | Legitimate interests: you asked for the map, and we need your answers to make it |
| Add you to our mailing list and send occasional emails about getting value from AI | Legitimate interests, for business email addresses, with an unsubscribe link in every email |
| Reply to forms and arrange calls you ask for | Legitimate interests, or steps before a contract when you're asking about Make AI Count |
| Keep our records and meet legal duties | Legal obligation |
We don't sell your information, and we don't use it to make automated decisions about you.
The AI Value Map
When you press "Map my AI value", your business answers go through our server on Cloudflare to Anthropic, whose AI model Claude writes your map. Our server passes them on and doesn't save them. Anthropic deletes these inputs and outputs within 30 days, unless it needs to keep them longer to enforce its usage policy or to meet a legal requirement. You can read Anthropic's data retention details.
Your finished map is saved in your own browser, so you can come back to it on the same device. We don't keep a copy. You can clear it by clearing your browser's site data for the AI Value Map.
A bot check from Cloudflare (Turnstile) runs on the form to stop automated misuse.
Every figure in your map is an estimate, not advice.
Who we share it with
We use a small number of suppliers to run the website and send emails. They act on our instructions.
| Supplier | What they do | What they see |
|---|---|---|
| Kajabi | Hosts our website, forms and mailing list, and sends our emails | Your contact details and anything you send through our forms |
| Cloudflare | Hosts the AI Value Map and runs the bot check | Your AI Value Map answers in transit, and technical data such as your IP address |
| Anthropic | Runs Claude, which writes your AI Value Map | Your AI Value Map business answers |
Some of these suppliers may process data outside the UK. Where they do, they use approved safeguards. You can read how each supplier handles personal information in its own privacy policy: Kajabi, Cloudflare and Anthropic. We'll also share information if the law requires it.
Emails, calls and unsubscribing
If you run the AI Value Map, we'll add you to our mailing list and send occasional emails about getting value from AI. Every email has an unsubscribe link, and one click takes you off the list. You can also email [email protected] and we'll remove you.
If you gave us a phone number, we may call you about your enquiry and about future offers from The Achievement Algorithm. You can ask us to stop calling at any time by emailing [email protected].
How long we keep it
We keep your contact details for as long as you're on our mailing list. Form enquiries are kept for the same time, until you unsubscribe. If you unsubscribe, we keep only what we need to make sure you don't receive emails again.
Your rights
You can ask us to:
- send you a copy of the information we hold about you
- correct anything that's wrong
- delete your information
- stop or limit how we use it, including objecting to emails or calls at any time
- move your information to another organisation, where that applies
Email [email protected]. We'll reply within one month.
Complaints
If you're unhappy with how we've handled your information, tell us first at [email protected]. You can also complain to the Information Commissioner's Office at ico.org.uk.
Changes to this notice
We'll update this notice when how we use information changes, and show the date it was last updated at the top.